Kevin Tuerff and Valerie Davis formed Tuerff-Davis EnviroMedia, Inc. in 1997 as the nation’s first full-service marketing firm focused solely on environmental and public health issues. Subsidiary companies include EnviroMedia Social Marketing and Green Canary Sustainability Consulting.
Tuerff and Davis are the only American advertising industry executives who have blogged from climate talks for three consecutive years (Bali, Indonesia, in 2007; and Poznań, Poland, in 2008). They have also participated this year in business briefings with the U.S. State Department’s chief climate negotiators Todd Stern and Jonathan Pershing. Davis and Tuerff were originally dubbed the “Green Detectives” in a 2008 Washington Times news article.
To promote authentic green marketing, EnviroMedia collaborates with the University of Oregon to maintain the GreenwashingIndex.com – the world’s first online forum that allows consumers to post real “green” ads and rate their authenticity. In 2008 Brandweek named the Greenwashing Index one of “10 Bright Ideas” for marketing innovations.
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